In September of 2019, I joined CannaCraft as a Brand Manager for Satori Confections. The role put me in charge of all aspects of brand business including yearly marketing plans, advertising and content strategies, monthly demand planning, revenue forecasting and quarterly budget reviews, controlling COGS and margins, sales data analysis and overall CEO duties for managed brands.
Highlights included:
- Packaging redesign
- Developed Style Guide
- Launched six new SKUs including Peppermints, S’Mores Bites, CBD 1:1 Blueberries, and California’s first-ever fast-acting chocolate bars
- Robust content marketing and influencer programs
- Holiday giveback promo with $5k donation to Conscious Alliance, resulting in 10,000 meals served to families in need
Packaging Redesign
New Product Launch: Peppermints
- Satori microdosed Peppermints
- 2mg THC per mint / 100mg per tin Sublingual absorption = Quick Onset Fresh mint flavor
- Portable and discreet
- Competitively priced: $7 WS / $14 MSRP
The launch of the Satori Peppermints was accompanied by a full omnichannel campaign.
Full Campaign included:
- 3 Video Commercials
- Boomerangs
- Still Photos
Assets for Satori Mints campaign include short video commercials, Boomerangs and still photos illustrating use of the Mints in three distinct scenarios:
Enjoy-mint: Professional woman in SF rushing to her commute, taking an opportunity to enjoy a Satori Mint while waiting for the bus to arrive
Improve-mint: Female couple working on a home improvement project, taking a break to enjoy a Satori Mint
Accomplish-mint: Hiker reaching a beautiful vista, celebrating with a Satori Mint
New Product Launch: Fast-Acting Chocolate
- California’s first fast-acting cannabis chocolate
- Educational Blog Post on VESIsorb® nano emulsifier
- Sustainably sourced Latin American cacao
- Single serving size of 10mg THC
- Milk and Dark Chocolate
- Supported by “Satori Cannabis Chocolate Recipes” digital and print initiative. Digital e-book download incentivized sign-ups for the Satori email newsletter.
