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From November of 2021 until September of 2023, I immersed myself in brand marketing for binske, a multi-state brand with a robust product portfolio of flower, pre-rolls, edibles, vapes and concentrates.
I built a modern marketing department complete with newly designed displays, custom installation capabilities, a comprehensive Brand Ambassador program, digital advertising programs and diverse swag offerings.
I managed a remote team across multiple states by implementing a project management platform to track work and manage sales requests. During this time, I came to deeply understand the differences in many state markets for cannabis products.