Brand strategy and project management for award-winning cannabis company Purple Frost Genetics. Working with designer Ted Holladay and photography Justin McIvor, we created a website and packaging for cannabis flowers, prerolls and vape carts in 2018.
Copywriting for the website includes all cannabis cultivar descriptions. Managed package design projects and did a deep dive into compliant packaging and labeling standards for the legal cannabis industry. Advised on design direction and marketing strategy.
